LuminaryIQ
LuminaryIQ
The "Missed Call Recovery System"
The Job Was Yours.
Then You Missed the Call.
When a potential customer calls and doesn't reach you, they don't wait. They call the next number. Our recovery system makes sure that never costs you another job.
The average home service business misses 5–8 calls per day.
At $400 a job, that's over $30,000 a month going to a competitor.
How Much Are Missed Calls Actually Costing You?
Run those numbers for a month. That's not a projection—that's what's already happening.
The good news is it's also fixable.
Move the sliders to match your business — see your number in real time.
Revenue
Books 20%
Experience it First Right Now
Before we explain anything, call this number to try it yourself.
910-636-6760
Why This Keeps Happening
You Can't Be Available Every Hour of Every Day.
But Your Leads Expect You to Be.
A homeowner's pipe bursts at 7pm on a Friday.
They call three companies.
The first one that responds gets the job.
Not because they're the best. Not because they have the best prices.
But because they were THERE.
You're not losing these jobs because your work is subpar.
Or because your prices are wrong.
You're losing them because response time has become the deciding factor.
And the gap between when someone calls...
And when you get back to them...
Is long enough for them to have already moved on.
Here's what makes this even MORE costly:
A missed call isn't just a missed job.
• A booked customer refers.
• They leave reviews.
• They call back for the next project.
The true cost of a single missed call compounds over YEARS.
And right now...
The businesses growing fastest in home services aren't necessarily the best at the work.
They're the best at being FIRST to respond.
That's it.
That's the game.
HOW WE FIX IT
A System That Answers Every Call — So You Don't Have To Be the One To Do It.
When a call goes unanswered...
Our Missed Call Recovery System responds within seconds.
It introduces itself as part of your team.
Handles the initial conversation naturally.
Qualifies the lead.
And in many cases, books them directly onto your calendar.
It works after hours.
On weekends.
During jobs.
During lunch.
It never puts someone on hold.
And it never forgets to follow up.
From your end...
It looks like your business suddenly got a LOT better at picking up the phone.
But here's the thing:
It doesn't replace your team.
It doesn't change how you run jobs.
It sits in FRONT of your existing operation...
And catches what's currently falling through.
It connects to your scheduling software.
Your CRM.
Your existing phone setup.
Nothing in your day-to-day changes.
You just stop losing jobs to faster competitors.
What to Expect
It Sounds Like Your Business—Because We Build It That Way
The voice and messaging your customers hear isn't generic.
Before anything goes live, we build the system around your business— your service area, your tone, the kinds of jobs you want more of, the questions customers typically ask.
You approve everything before it goes out.
You stay in control of how your business is represented. We just handle the execution.
And it works alongside your current scheduling software, your CRM, and your existing phone system.
Nothing gets replaced. Everything gets extended.
Experience it First Right Now
Before we explain anything, call this number to try it yourself.
910-636-6760
Great customer experience is calling your business and getting help—right away.
A poor experience is no one picking up or waiting for callbacks that never come.
Remember: most people don’t mind who answers the phone—they just care that someone actually did.
Is This For You?
This Works Best When You Have a Steady Lead Flow and Can't Take Every Call
If calls are coming in—from Google, referrals, ads, or word of mouth—and some of them are going unanswered, this system is for you.
It's particularly high-impact for businesses where:
→ You or your team are often on-site and unavailable by phone
→ You receive after-hours inquiries that don't get followed up until the next business day
→ You're in a competitive market where response time determines who gets the job
If you're not sure whether your call volume warrants this, the calculator above will give you a fast answer.
Industries This WOrks Best With
Ideal Client Profile
→ Doing $1M–$20M in annual revenue
→ Already generating leads (but struggling with follow-up)
→ Has a CRM with at least 12 months of contact history
→ Ready to implement systems (not just "collect ideas")
If that sounds like you...
Let's talk.
THE PROCESS
From Conversation to Live System in About a Week
Step 1: We Talk
We look at your current call volume, what kinds of jobs you want more of, and how leads are currently handled when they do come in. This shapes everything we build.
Step 2: We Build
We create the system around your business—the language, the qualifying questions, the booking flow. You review and approve the messaging. We handle the setup and integration.
Step 3: It Goes Live
The system goes live and starts handling missed calls. You see the activity in your dashboard. Booked leads appear on your calendar. We monitor performance and refine as needed.
WHO Builds This
Meet the Team
Karoleen Decastro
Co-founder, Growth Consultant & Technical Lead
Former User Experience Director at Remedy Partners (now part of CVS Health), Former Associate Design Director at McKinsey & Company
In 2008, I started designing for small and local businesses to get their branding and marketing off the ground.
My projects spanned web design, SaaS and app development, lead management, and CRM architecture.
Later, I spent years working with tech startups in NYC, and Fortune 100-500 companies as an Associate Design Director at McKinsey & Company.
I built software, clarified positioning, and designed systems that helped my clients scale without adding bloat.
My superpower and passion are in systems thinking: taking complex, messy operations...
And turning them into clean, automated workflows that actually move the needle.
In 2019, I branched out on my own, eventually started LuminaryIQ, and have been helping businesses thrive ever since.
Everything I deliver is meticulously crafted to fit seamlessly into your existing workflow...
Remove the guesswork for you and your team...
And make running your business that much easier...
Without adding more to your plate.
Jon Martin
Co-founder, Revenue Recovery Strategist
Former CPA, Former Assistant Director of Finance at Fortune 10–50 companies like Warner Bros. Discovery, HBO, AT&T, and Time Warner
After leaving construction I became a CPA.
And spent years as Assistant Director of Finance at Fortune 10–50 companies like Warner Bros., Discovery, HBO, AT&T, and Time Warner.
After my corporate finance career, I moved into direct response marketing and revenue recovery...
Working with some of the biggest names and companies in the DR space.
I don't just think like a typical marketer...
I think like a finance guy.
Which means when I look at your business...
I'm not looking for "creative campaigns" or "brand awareness plays."
I'm looking for where revenue is leaking.
And how to plug those leaks with systems that run automatically.
Today, I run revenue recovery systems for online businesses...
Helping them pull predictable cash from leads they've already paid to acquire.
That's the lens I bring to every local service engagement.
From Past Clients
What It's Like to Work With Us
No matter what solution we come to the table with, our goal is always the same: Help our clients grow with...
✅ High-Performing ✅ User-friendly ✅ Ethical ✅ Human-Centered
tools & strategies so they can do the work they do best.
Rich Schefren, Founder & CEO - Strategic Profits
One of the world’s top online business experts. Coached Russell Brunson, Ryan Deiss, and other top business gurus.
"[Jon] helped this company go from around $40 to $80 million... It's no wonder why this company was able to grow so much so fast, because of elements like this that were working on their behalf that you put in place. So props to you."
"We would strongly recommend giving Karoleen's services a try. You won't regret it!!"
—Mike Sala, Founder/CEO of Solepack, physical therapist
It was truly a great experience working with Karoleen on some of our most recent campaigns-more specifically during our holiday sales event. Before her guidance, [we were] not very structured.
Karoleen was patient and understanding of our company's needs and had a thorough grasp of our overall brand's feel and identity. That's one of the biggest and hardest challenges to connect on with other businesses at times BUT was no problem here. She's very personable to collaborate with and that is readily apparent in all of her work!!
Moving forward, we will definitely build upon and implement all the techniques that we learned to capture and engage our audience. Providing structure, well thought out communication and sound strategy is something that we highly valued.
We would strongly recommend giving Karoleen's services a try. You won't regret it!!
Sean Ferres, 2-Comma Award, Alex Hormozi #1 Affiliate ($100M Leads 2023)
@seanferres
"Roughly about a 50% lift in enrollments just from this system running in the background. Coolest part is that I was actually on holiday in Finland over Christmas, and most of my team was off as well. I was just waking up to Stripe $4K notifications, which was pretty cool."
Jon Paul Crimi, Breath with JP
@jonpaulcrimi
"Pretty incredible to come back from vacation, having your phone turned off for a week and to have made in 5 days what I would've made in a month."
"She was an absolute godsend just when I needed it most!"
—Amy, Trauma Recovery Coach
I found myself in the amazing position of kicking off a dream-come-true opportunity to teach a course that I knew was going to help countless people and catapult my business to the next level. And I was at a complete loss on how to close, even with a warm audience.
Enter Karoleen. She was an absolute godsend just when I needed it most!
Her trauma training, corporate background and insightful creativity was a game changer and took all the pressure off. Karoleen was so easy to work with, especially in the middle of a busy launch. She held my hand the entire time, asking penetrating questions I never would have considered, then worked her magic in the background.
What she crafted for my launch beautifully communicated exactly what people could expect going through the course and why now is the right time for them.
I cannot recommend Karoleen enough! This is an instance where it’s far more profitable to let the professional do her thing, knowing that she will deliver top-notch, help you see your own products in a whole new way and open up your calendar so you can focus on what most needs your direct attention.
GOOD QUESTIONS
Things Worth Knowing Before You Decide
Will I still have a human touch with these calls?
Yes, this is custom-built around your business tone and values. The conversation is natural and empathetic, and most leads are focused on getting their questions answered and their appointment booked—not on who's doing the booking. That way, they can get on a call with you as soon as possible.
Remember, this is about establishing a point of contact so they don't move on to your competitors.
What if it says something wrong?
You review and approve everything before the system goes live. The scope of what it says is defined and bounded by what we provide it—it's been through rigorous testing and won't go off-script. If you ever want to change the messaging, we update it.
I already have someone who handles calls part-time.
The system works around your existing setup. It handles the overflow—after hours, peak times, moments when your team is unavailable—whatever you decide. It's not a replacement; it's coverage.
What does the setup process actually require from me?
Your time investment is front-loaded: one scoping call, a review of the messaging we build, and sign-off before launch. After that, the day-to-day is ours.
Does this work with my existing software?
We integrate with most scheduling and CRM tools most local and professional service businesses already use. We'll assess during our call together, and decide the best path forward. We try to make setup as simple as possible.
And if you don't already have the correct software, we can provide it.
Ready to Start
Stop Losing Jobs to Faster Competitors
Every missed call is a job that went to a competitor who picked up faster.
Let's fix that.
Book a free 30-minute strategy call.
We'll look at your current call volume, walk through what the system would look like for your specific business, and give you an honest assessment of the return you'd likely see.
If it makes sense, we'll move forward. If it doesn't, you'll leave with a clearer picture of where your leads are going.
We take on a focused number of clients at a time. If the calendar is open, there's availability.
No long-term contracts. The system either pays for itself or we have an honest conversation about why it isn't and address it.
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